I unearthed a book from 1970 about Hong Kong people. What a walk down memory lane, racial stereotypes and all. It’s fascinating to read the unapologetically sexist, romantic depictions of interracial relationships for example. And the photo portraits are divine; I’m curious to understand how a consumer would search for my friend’s deer tooth jewellery and do a little bit of SEO sleuthing. Google keyword planner shows me that the keyword string, “tooth jewelry” is more popular than any other relevant search term, so I type that into Google to see what search results come up. Much to my surprise (but not delight, that’s for sure), my search results reveal an utterly new category of “tooth jewelry,” diamond and gold studs inserted directly into the teeth, rather than, as I had expected, gold and silver jewelry of traditional configuration containing and showcasing teeth; the main takeaway from this exercise is that it pays to do some simple research to ensure that you’re naming and describing your products according to what people actually seek to buy (via Google search); I relay my bemusing experience at Aldeburgh Music to my good friend, Louise, who, thank god, lives in the country and she explains that, especially to older Brits, “marketing” can be a bad word. This is a key but, of course, somewhat dispiriting lesson from my trusted friend who, like me, is a gung-ho, crack marketing professional. I’m lucky to have a friend/tennis partner/confidante who can lend perspective to my new experiences, both good and bad, in the countryside. Like me, she’s Jewish, and sticks out like a sore thumb 🙂
Daily vlog diary: Sick as a dog today; the focal point of Hong Kong lifestyle is shopping malls; spending money to look like you’re in tatters; thousands of domestic helpers have to squat on the streets, both literally and figuratively, every weekend and public holiday in Hong Kong.
Daily vlog diary: Hong Kong’s walkways are a boon in a city otherwise hostile to pedestrians; on my way to Macau to see my friend’s art exhibition, “Ad Lib” at the Macao Museum of Art, in spite of the grime and pollution; spending the day with Konstantin Bessmertny; la mian is the best cure for a terrible cold.
Daily vlog diary: Skiving because of tennis; What I’m planning to do for a living after six months off; banking — Hong Kong style; Ivy League universities are undoubtedly in decline because of the increasing importance of tech and computer science; the humanities are under direct threat for the same reason; I just launched my website, www.culturevlog.com; last meal in Hong Kong with my son, Sam.
Daily vlog diary: Why I’m quitting Snapchat after one day; Cultural misappropriation #megafail starring Gene Simmons face paint; How, in Hong Kong, anyone can hang out their shingle, literally; Sick rents in Hong Kong; I finally make it to Ping Pong Ginoteria – after FIVE years; My reaction to being invited to write a column for a society magazine.
This is just the first in what will inevitably become a series! Hong Kong’s entrepreneurs are masters of making a silk purse out of sow’s ear. Case in point: the new Elephant Grounds cafe on Caine Road.