Daily Mind-ful 13 May 2017 (Marketing is a bad word in England)

I unearthed a book from 1970 about Hong Kong people. What a walk down memory lane, racial stereotypes and all. It’s fascinating to read the unapologetically sexist, romantic depictions of interracial relationships for example. And the photo portraits are divine; I’m curious to understand how a consumer would search for my friend’s deer tooth jewellery and do a little bit of SEO sleuthing. Google keyword planner shows me that the keyword string, “tooth jewelry” is more popular than any other relevant search term, so I type that into Google to see what search results come up. Much to my surprise (but not delight, that’s for sure), my search results reveal an utterly new category of “tooth jewelry,” diamond and gold studs inserted directly into the teeth, rather than, as I had expected, gold and silver jewelry of traditional configuration containing and showcasing teeth; the main takeaway from this exercise is that it pays to do some simple research to ensure that you’re naming and describing your products according to what people actually seek to buy (via Google search); I relay my bemusing experience at Aldeburgh Music to my good friend, Louise, who, thank god, lives in the country and she explains that, especially to older Brits, “marketing” can be a bad word. This is a key but, of course, somewhat dispiriting lesson from my trusted friend who, like me, is a gung-ho, crack marketing professional. I’m lucky to have a friend/tennis partner/confidante who can lend perspective to my new experiences, both good and bad, in the countryside. Like me, she’s Jewish, and sticks out like a sore thumb 🙂
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Zuckerberg needs to grow up and get a conscience


Facebook announced its principal areas of focus and R&D during this week’s F8 conference. Call me naive. But I’m disappointed (that’s a very mild way to put it) that Mark Zuckerberg is just another tech entrepreneur mindlessly chasing numbers instead of exerting some moral leadership. He needs to grow up and get a conscience – URGENTLY. [I taped this vlog on the spur of the moment explaining the terrible lighting and my weirdly recumbent posture. Notwithstanding the aesthetics, I’m glad I did it.]
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Daily Mind-ful 16 April 2017

It’s the last 1-2% of best effort and attention to detail which engenders true loyalty when you’re building a business or brand. If a handful of people notice, it’s worth it; Now, after many years,
I reject the 80/20 rule; if you’re an artist, why would you ever live in the US any more, I asked Denise,
my friend, the music composer; besides the defunding of the NEA, Americans don’t fundamentally support the idea of building cultural patrimony, which makes it an unsympathetic home for artists, IMO; why is education necessary for good taste? And, if it is, what kind of education is required? I ask Denise why I should use Spotify; I don’t listen to music because I have no reliable means of discovering new high quality music; NO, actually, the real challenge is allocating sufficient time for music discovery; and that’s because I like music too much and can’t do anything else when listening to it; so, paradoxically, I don’t listen to any music at all; Denise reminds me that nothing can actually fill that (music) gap; because music can be accessed and appreciated without any prior knowledge or, as I put it, music can fill you, instantly; for that reason, I don’t like vocal music; in fact, it was Nietzsche in The Birth of Tragedy who was able to explain in words my dislike of vocal music.
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Daily Mind-ful 10 April 2017

Daily vlog diary: Erin Janus’ indictment of the dairy industry is a social media tour de force highlighting the power of video but it is too ideologically biased to take seriously. It’s my belief that animals should be subordinated to humans. Therefore, I can’t take arguments (like Janus’) against industrial food production predicated on the anthropomorphization of animals seriously; the power of Janus’ messaging style partially explains the effectiveness of Trump’s messaging; Bravo: EasyJet has almost eliminated the use of human agents at check-in; hipster design tropes have percolated into mainstream culture; airport retail is a great example of why shopping today sucks; immigration at Schipol took as long as the entire flight; many Amsterdam taxis are Teslas; we arrive at our Airbnb but there’s no one waiting for us; catastrophe averted – but not before John suggested returning immediately to England; pretty postcards from Amsterdam; last but not least: I was impressed to hear that McDonald’s is now asking job applicants to submit Snapchat footage along with their resumes.
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Daily Mind-ful 9 April 2017

Daily vlog diary: Actually, I know a ton about SEO; But I’m very ambivalent about digital marketing because numbers have usurped the rightful role of senior managers — and their hard-won decades of experience and wisdom; numbers must not, should not dominate decisionmaking, especially when it comes to creativity and entrepreneurial risk-taking; even the luxury industry is being subverted by accountants and statisticians; young people especially tend to put too much stock in numbers; Henry Ford would never have invented the automobile, only a faster horse and carriage, had he been looking at historic sell-through reports only; numbers are the single greatest headwind for creativity today; technology sucks: we feel endlessly busy; kids are so ahead of parents these days, especially my own son (praise god!); SEO is not about technocratic knowledge: it’s about time commitment; today’s SEO tools are so well designed that a monkey can optimize a website (well, not exactly… but close — if you use WordPress); no one steals American passports any more; I feel physically uncomfortable when making “nice”, pretty, happy content; just as well, since the last thing the world needs is more posts of girls saying, “look at my pretty dress”.
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Daily Mind-ful 3 April 2017

Daily vlog diary: Back to England; it’s totally fucked up that we feel guilty taking time off unless we’re very ill; time for Popeye’s because I’ve been downgraded; the new Brioni ad starring Samuel Jackson is pure genius but will Chinese people get it? 12 hours of movies and TV later, I’m in England again; travel woes; HOME, at last!
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