Daily Mind-ful 4 May 2017 (Waitrose)
[Main topic of this vlog: How Waitrose gives insight into the British middle class.] I experienced a step change in my tennis game, largely because of some simple, mechanical, bright line rules. If only our emotional or professional lives were as easy to improve; Waitrose is a great window into the British middle class; I’m consistently impressed by the high quality of every single product and the evident concern with provenance. To wit, the green beans were from Senegal, so I didn’t buy them; while their product assortment overlaps significantly with Whole Foods and Trader Joe’s, there’s no liberal, progressive, hippie marketing schtick. Instead, the credo of whole, natural foods whose provenance and chain of custody is clearly documented is a mainstream, middle class concern. (Just remember that the British middle class is NOT the same as the American middle class. See this Quora post for elucidation.) Compared to a normal American grocery store, Waitrose has only the tiniest selection of processed foods; FINALLY, I signed up for Spotify, partially to get up to speed on Benjamin Britten in time for the Aldeburgh Festival; the Aldeburgh Festival is THE most important cultural event in my neck of the woods, East Anglia, and is a well-known classical music festival of global renown. Frankly, I would KILL to be involved with the festival in any way, shape or form; I’m a classical music fanatic actually, in case you didn’t gather from my content. Lately, I’ve become fascinated with contemporary classical music, of which, of course, Benjamin Britten was an early progenitor. Specifically, royalties from his music fund the Aldeburgh Festival. In fact, I’m a proud board member of Asia’s leading classical music solo recital series, which also founded the Hong Kong International Chamber Music Festival: Premiere Performances of Hong Kong. Honest to god, I would do ANYTHING for the founder, Andrea Fessler, who, in my opinion, has singlehandedly raised the bar on Hong Kong’s cultural scene for the past decade. How many people are insane enough to start a NEW cultural organization spearheading classical music in a city as culturally sere and vapid as Hong Kong?! As a board member of PPHK, I’m constantly thinking about how we can entice young people to try classical music for the first time; on vlogging: I deplore young bloggers’ preferred style of countless jump cuts. It’s too, well, jumpy; to avoid this effect, I only tape myself after I’ve worked everything out intellectually by laying down countless takes. These preliminary takes are me thinking out loud, rehearsing and logging my intellectual peregrinations as they occur. But at the end, I jettison those early takes and start from the beginning, striving to tape myself in relatively long, unbroken segments, in order to avoid that jarring jump cut style; indeed, I vlog in the same style as I write; and since we’re on the topic of speaking, I’d like to unequivocally condemn the excessive use of the word “like” — because it makes you sound like a teenage idiot; STOP already! Consider taping yourself in full conversational flow and you will see with your own eyes and ears how you come off. I assure you, you will not be impressed; the first track I listen to on Spotify is the sound track to the movie, Arrival, by Johann Johannsson. (I also downloaded Sicario by Johannsson.); in today’s United States, I can’t imagine venturing below the Mason-Dixon line, although Nashville does tempt me; hair elastics: will they last? They’re a prime example of the built-in obsolescence of cheap consumer products manufactured in China; fully one-third of British homes struggle to use the internet in the evening. I’m right to bitch about the horrendous lack of internet service in the countryside after all.